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BEHIND THE BOX

Where did it all begin? In 2003 entrepreneur and philanthropist Troy Barbagallo conceived the idea of a luxury lifestyle magazine aimed at increasing awareness and exposure for Australian’s children’s charities.

Targeting affluent and discerning consumers with a preference for premium lifestyle products but also a strong sense of social and ethical responsibility, the unique concept resulted in the venture growing from a humble 24 pages to the 240 page full colour glossy success that is Box Magazine today.  

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Behind The Box